In documenting compliance with the Affirmative Fair Housing Marketing Plan (AFHMP), must the owner include all potential strategies?

The requirement for documenting compliance with the Affirmative Fair Housing Marketing Plan (AFHMP) does not mandate that the owner include every possible strategy. Instead, the focus is typically on implementing a reasonable selection of effective outreach efforts that are tailored to reach diverse populations and facilitate equal housing opportunities. This means that while it is important to consider various strategies to ensure inclusivity, the AFHMP primarily requires documentation of those strategies that will be actively employed and how they align with the overall fair housing objectives.

Including every conceivable strategy could lead to unnecessary complexity and may detract from the key goal of the AFHMP, which is to create a targeted and actionable marketing plan that effectively promotes equal housing opportunities. It is essential for owners to focus on strategies that can realistically be implemented and measured for effectiveness in the specific context of their housing development. Thus, a selective approach that emphasizes quality over quantity in strategy inclusion is appropriate for compliance with the AFHMP.