How often must the Affirmative Fair Housing Marketing Plan (AFHMP) be reviewed or approved?

The correct response indicates that the Affirmative Fair Housing Marketing Plan (AFHMP) must be reviewed or approved every five years. This requirement emphasizes the importance of regularly updating and evaluating the effectiveness of marketing strategies to ensure they remain compliant with fair housing laws and reflect current demographics and needs in the community. Regular reviews are critical for maintaining an accurate understanding of housing markets and demographic shifts, thereby allowing housing providers to make necessary adjustments to their outreach efforts.

Additionally, having a plan that is reviewed or updated consistently enables housing providers to remain proactive in their efforts to combat discrimination and promote equal housing opportunities. While some might think that reviewing every ten years might suffice due to the stability of such plans, the reality is that the housing landscape can change rapidly, necessitating more frequent evaluations. The understanding that both a five-year approval and an annual review could be required reinforces the notion that an effective AFHMP must remain dynamic rather than static.